It all started with the word modesty
Modesty is strongly linked to the look in all its forms.
After several weeks of research, I was able to come up with my final logo.
Here is the explanation in sketch:
The look is strongly linked to the notion of modesty, especially in sports, so I took up the idea with a sketch of the eye in profile ...
... for an even more simplified form.
This is doubled to symbolize the solidarity of the “modest fashion community” ...
... and graphically reworked to illustrate the sport world.