Logo meaning
It all started with the word modesty
Modesty is strongly linked to the look in all its forms.
After several weeks of research, I was able to come up with my final logo.
Here is the explanation in sketch:
![](https://cdn.shopify.com/s/files/1/0271/8990/3412/files/signification-logo-1.png?v=1576074588)
The look is strongly linked to the notion of modesty, especially in sports, so I took up the idea with a sketch of the eye in profile ...
![](https://cdn.shopify.com/s/files/1/0271/8990/3412/files/signification-logo-2.png?v=1576074588)
![](https://cdn.shopify.com/s/files/1/0271/8990/3412/files/signification-logo-3.png?v=1576074588)
... for an even more simplified form.
This is doubled to symbolize the solidarity of the “modest fashion community” ...
![](https://cdn.shopify.com/s/files/1/0271/8990/3412/files/signification-logo-4.png?v=1576074588)
... and graphically reworked to illustrate the sport world.